Analytical and results-oriented Marketing Specialist with over 5 years of experience in performance marketing and digital execution. Proven track record in managing high-scale paid media campaigns across Meta and Google, and driving retention through sophisticated Klaviyo email lifecycle flows. Expert at blending data-driven insights with creative strategy to optimize ROI, improve CPA, and scale digital growth in fast-paced, creator-driven e-commerce environments.
● Paid Media & Performance: Meta Ads Manager, Google Ads, Reddit, Pinterest, A/B Testing, Real-time Bid Optimization.
● Lifecycle Marketing: Klaviyo (Segmentation, Automated Flows, Campaign Deployment, Retention Strategy).
● Data & Attribution: UTM Structure, Attribution Modeling, User Behavior Analytics, Performance Reporting (CPA/ROAS).
● Creative & Technical: Adobe Creative Suite (Photoshop, Illustrator), Figma, Landing Page Optimization, Creative Direction.
● Strategy: Audience Development, Multi-channel Campaign Planning, Process Improvement, Cross-functional Collaboration.
Self-Employed | March 2023 – Present
● Execute and optimize multi-channel paid media campaigns for diverse e-commerce clients, consistently improving efficiency and ROI through daily performance monitoring.
● Develop comprehensive UTM structures and tracking systems to ensure 100% accuracy in attribution and data reporting for scaling brands.
● Manage end-to-end email marketing in Klaviyo, designing high-performing creative assets and building automated lifecycle flows that drive engagement and retention.
● Translate complex performance data into actionable optimization strategies, balancing creative iteration with analytical precision to hit aggressive CPA targets.
Trail Appliances | September 2021 – March 2023
● Managed programmatic advertising and paid social campaigns, ensuring consistent branding and messaging across multiple digital platforms.
● Created high-conversion graphics for email and paid media, contributing to a 5% improvement in engagement through rigorous visual A/B testing.
● Analyzed performance data to identify trends and growth opportunities, presenting KPI-focused reports to stakeholders to inform channel mix and budget allocation.
● Assisted in the development of audience segmentation strategies to improve targeting precision and campaign scalability.
Family Services of Central Alberta | May 2020 – September 2021
● Designed and executed integrated digital campaigns focused on conversion-driven landing pages and ad creatives informed by user behavior analytics.
● Supported internal process improvements to strengthen consistency in digital execution and marketing workflows.
● Collaborated closely with creative teams to align campaign assets with overarching organizational strategy and growth goals.
Business Administration Diploma | Marketing Red Deer Polytechnic | 2018