Amar Elkaz in profile, treated with warm amber and violet light
INDEPENDENT CREATIVE PRACTICEALBERTA, CANADA / STRATEGY & SOUL

BRAND / CONTENT / CAMPAIGNS

make it
mean
something.

I help creatives & nonprofits turn complex ideas into identities, content and campaigns people feel.Brand, content & campaigns for creatives and nonprofits.

GET INTO THE WORK ↘SCROLL TO DISCOVER
01 — 03

ROOTED IN
CREATIVE COMMUNITY ↗

My recent work includes ongoing brand, marketing and communications support for Homegrown Arts & Media and Voices of Resilience, within Alberta’s creative and nonprofit ecosystem.

SELECTED WORK

a little soul.
a lot of intention.

Two ongoing client relationships and the practice I’m building. Each starts with understanding what needs to be communicated.

01 / NONPROFIT & CREATIVE COMMUNITY

Homegrown Arts & Media

A creative community first. An institution second.

Homegrown campaign creative combines community photography with the headline Art is more than just creation
Selected Homegrown social creative. Homegrown on Instagram ↗
Read the project story

The challenge

Homegrown is an Alberta nonprofit creating opportunities for emerging creatives and storytellers. Its programs, events and impact needed a more cohesive presence across digital channels, beyond individual marketing assets.

My role

Brand strategy, design, digital marketing, campaign development, content strategy and web direction.

The decision

Treat Homegrown as a creative community first and an institution second. Warmer language, human stories and a shared visual direction put Alberta creatives at the centre of the communications.

What that became

Campaign strategy, social creative, program launches, event promotion, sponsorship and fundraising materials, website direction and reporting—including communications for the Short Film Showcase and SPARKS mentorship programming.

What changed

A more unified way to present Homegrown. Individual programs increasingly sit within one recognizable brand and a shared narrative about sustainable opportunities for Alberta creatives.

02 / DIGITAL MARKETING & CAMPAIGN COMMUNICATIONS

Voices of Resilience

Give each post a place in the bigger story.

Voices of Resilience artwork with bold lettering over a mountain landscape and a person holding flowers
Selected Voices of Resilience communications artwork. Voices of Resilience on Instagram ↗
Read the project story

The challenge

Translate the organization’s work into accessible, compelling digital content, with a clear connection between everyday posts and larger campaigns.

My role

Content strategy, campaign planning, social media creative and communications.

The decision

Balance campaign communications with evergreen storytelling. Give individual posts context within a larger story, so the channels do more than announce the next thing.

What that became

Campaign content, social assets, reels and captions, publishing strategy, content calendars and ongoing channel planning.

What changed

A more deliberate approach to planning and distribution, with greater consideration for cadence, platform behaviour and how individual posts support broader campaigns.

03 / SELF-INITIATED PRACTICE

Made by Amar

Clarity is the work. Design gives it a form.

The Made by Amar homepage showing its positioning, Homegrown creative and work-first structure
Made by Amar website / self-initiated work.
Read the project story

The challenge

Build an independent practice that connects brand, design and digital marketing—and explain the value of that connection.

My role & direction

Positioning, identity, portfolio, service design and website. The central decision was to lead with clarity, context and creative partnership: understand the idea before deciding what needs to be made.

What that became

A practice expressed through an identity, portfolio, service packages and this website. Together, they make the approach visible and give prospective clients a clearer way to start a conversation.

Black and white portrait of Amar Elkaz

ABOUT AMAR

You don’t need a perfect brief to start.

I’m Amar Elkaz, a brand designer, digital marketer and creative strategist working across identity, campaigns, content and digital experiences.

More about my approach

Much of my recent work sits within Alberta’s creative and nonprofit community. I help organizations make sense of an idea, program or collection of information—and turn it into something clear and usable.

The recurring value I bring is context. I work with you to understand what you’re trying to accomplish, define what needs to be said, then build the system and materials to communicate it.

WORKING TOGETHER

A clear direction.
A shared process.

We start with the problem and build the right scope around it.

How we’ll work together
  1. 01 / INQUIRY & FITWe discuss what you’re building, what’s getting in the way and what success looks like.
  2. 02 / DEFINEWe establish priorities, deliverables, scope and a timeline—including what actually needs to be made.
  3. 03 / DIRECTIONI shape the positioning, messaging, visual direction or campaign concept before full production.
  4. 04 / BUILDWith the direction agreed, I develop the identity, content, campaign, website or collateral.
  5. 05 / REFINE & DELIVERWe review the work in context, make purposeful revisions and prepare the assets for use.

Defined projects typically take roughly 2–6 weeks, depending on scope. Larger brand and digital projects are scoped individually; Creative Sprints take 1–2 weeks.

CREATIVE PACKAGES

your next
big thing.

Find clarity, launch with confidence, or give your next campaign a clear direction. Start with the outcome you need.

01 / BRAND FOUNDATION

A clear identity.
A confident beginning.

For new businesses or brands that need clarity: define what you stand for and build an identity that expresses it.

What’s included
  • Brand strategy session
  • Positioning + messaging
  • Logo system, colour + typography
  • Mini brand guide
  • Social profile assets

Projects from $2,500

Build your foundation ↗

02 / BRAND LAUNCH

Most complete

From big idea
to launch day.

Build on Brand Foundation with the campaign direction, launch assets and website design needed to introduce your brand to the world.

What’s included
  • Everything in Brand Foundation
  • Expanded visual identity
  • Social launch kit + 6–8 launch assets
  • Landing page / site design
  • Launch campaign direction

Projects from $5,000

Plan your launch ↗

03 / CAMPAIGN STUDIO

One message.
A connected campaign.

For organizations with an initiative, event or campaign: turn a complex brief into a clear creative concept that carries across channels.

What’s included
  • Campaign concept + key visual
  • Messaging direction
  • Social toolkit
  • Digital / print collateral
  • Rollout plan

Projects from $3,000

Shape your campaign ↗

04 / CREATIVE PARTNER

Your next chapter.
A creative partner on call.

For teams needing ongoing senior creative support: keep the momentum going with a consistent partner who connects strategy and execution.

What’s included
  • Ongoing brand / design support
  • Campaign creative + social assets
  • Creative direction
  • Monthly strategy session
  • Priority turnaround

A month might include setting priorities together, planning a campaign, producing content, improving a landing page or shaping marketing collateral. We agree the mix and scope together. The value is a partner who already understands your organization.

Partnerships from $2,000/mo

Explore a partnership ↗

A FOCUSED FIRST STEP / CREATIVE SPRINT

One challenge. Real momentum.

One strategy session, 1–2 weeks, and one focused deliverable. Tackle a campaign concept, landing page, brand refresh, pitch deck or social system with a tightly defined scope.

Sprints from $1,250

Start with a sprint ↗

See related work: Homegrown’s connected brand and communications and Voices of Resilience’s content planning. These illustrate related capabilities, not purchases of the packages listed here.

Every project starts with a conversation. Final pricing is tailored to your scope, timeline and deliverables.

LET’S TALK

let’s make
something matter.

Tell me about the idea, the challenge or what’s getting in the way. I’ll review your brief, then we can discuss fit and scope together.Have a project in mind? Email me a few details to get started.

Online inquiries aren’t available yet. Please email your project details to hello@madebyamar.co ↗ instead of filling out this form.

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